The designer

“I spent my childhood turning everything I could find into dolls’ clothes or clothes for my sister.”

Alfonso’s fascination for the diverse world of design started at an early age. When he was just of five-years-old he started to design his outfits himself and developed his very own, sporty elegant style always completed with intricate, extravagant detail. That style is today the basis of his own brand.

PATERMO was founded in Kreuzlingen/Switzerland in August 2018 and is an homage to Alfonso’s roots, Sicily. The land his family is from and with which he associates many beautiful memories:

Sicily, seven people in an old Fiat “500”, on their way to the beach. Reunion with the grandmother, a small backyard – her home, in an even smaller village. Dinner with the family for hours. The wine cellar, double the size of the apartment, the smell of darkness and family celebration. The uncle with a pool, lined with palm trees and orange trees. The aunt with an oversized bathtub in shell shape, in which bathing never happened. Images that remain.

Inspired by the carefree and bold sensuality of Sicilian women, Alfonso takes all courage and dares to the step into independence. His dream is to establish a brand that balances sophisticated design with sustainable action.

The first project is called “Mother” – a collection for women. This collection carries values that Alfonso has learned from an early age. The collection name stands for the beginning of this adventure and for the muse of his life, his mother. A proud warrior who lovingly tended, cared for and kept the family together.

In the 80s, he grew up with his fashion-loving mother. He used to spend a lot of time in boutiques regularly and watched his mother carefully choose her outfit. But he was really fascinated above all on how innovatively his mother combined the newly purchased clothes with the pieces that were already at home in her wardrobe. For hours they tried on different garments and created a variety of looks – a key experience that influenced him today.

Our vision

PATERMO is a mix of intercultural references, brings tension through opposites, and unites the new with the known in harmony.

“Made in Europe” promises fair production, perfect workmanship and delivers a durable garment. Each fiber is tested for its high quality, traceable origin and responsible production. The fabric is only used if the feeling on the skin is right. The promise to you: we will only offer a garment to you if it is fairly produced and stylish.