Alfonso’s fascination for the diverse world of design started at an early age. When he was just of five-years-old he started to design his outfits himself and developed his very own, sporty elegant style always completed with intricate, extravagant detail. That style is today the basis of his own brand.
These are childhood memories of designer Alfonso Patermo. His roots are in Sicily, he was born and raised in Germany and has lived in Switzerland for several years. He is proud of his origins, the diverse Sicilian culture and the unique shapes and colors of the country: deep blue and green of the sea contrast with earthy sand and exciting reds of a spirited volcano.
In the 80s years he grew up with his fashion-loving mother. He used to spend a lot of time in boutiques regularly and watched his mother carefully choosing her outfit. But he was really fascinated above all on how innovatively his mother combined the newly purchased clothes with the pieces that were already at home in the wardrobe. For hours they tried together different garments and created a variety of looks – a key experience that influences him today.