Alfonso’s fascination for the diverse world of design started at an early age. When he was just of five-years-old he started to design his outfits himself and developed his very own, sporty elegant style always completed with intricate, extravagant detail. That style is today the basis of his own brand.
Sicily, seven people in an old Fiat “500”, on their way to the beach. Reunion with the grandmother, a small backyard – her home, in an even smaller village. Dinner with the family for hours. The wine cellar, double the size of the apartment, the smell of darkness and family celebration. The uncle with a pool, lined with palm trees and orange trees. The aunt with an oversized bathtub in shell shape, in which bathing never happened. Images that remain.
Inspired by the carefree and bold sensuality of Sicilian women, Alfonso takes all courage and dares to the step into independence. His dream is to establish a brand that balances sophisticated design with sustainable action.
In the 80s, he grew up with his fashion-loving mother. He used to spend a lot of time in boutiques regularly and watched his mother carefully choose her outfit. But he was really fascinated above all on how innovatively his mother combined the newly purchased clothes with the pieces that were already at home in her wardrobe. For hours they tried on different garments and created a variety of looks – a key experience that influenced him today.